The RMBC Method

Product Name: The RMBC Method

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Description:

Inside this letter you’re going to be given a foolproof copywriting system that allows ANYONE to pump out
attention-grabbing, conversion-popping sales copy at an unfathomably fast rate.

Now I’m publishing the entire 4 Step System online for the first time ever…So you can steal it from
underneath my nose and begin using it for yourself today.

Business owners can take this system and 2x or 3x their revenue this year – even if they already do nine
figures.

Even better, this system works no matter what you sell or how you sell it (I’ll prove that to you inside
this letter).

Intrigued? Keep reading to see exactly what this 4-step system is, and how it can transform both your copy
and your life (just like it did mine).

“Stefan is not only one of the best few copywriters on the planet – producing more cold traffic
“home runs” than anyone I know – he is BY FAR the fastest and most productive. That’s a
testament to the power of his RMBC Method and how much it speeds up the process of writing
winning copy.”

“As a business owner who writes most of our copy, I wear a lot of hats. Stefan’s RMBC Method
has changed the game for us. It allows us to launch and refresh offers faster than I ever
imagined possible. So I’m now able to focus way less time on writing copy, and more time
growing the business as a whole.”

“Before I found Stefan and his RMBC Method, writing copy was always a struggle. I always felt
like I was missing something or that my sales argument was weak. The problem was that I wasn’t
sure where. After learning The RMBC Method I never have that problem anymore. In fact, when I
use the method from start to finish, my copy always converts. When I don’t, it doesn’t. It’s
as simple as that. It’s also given me the ability to write faster, which means I can take on
more clients and make more money. Bottom line, I would never think of writing any copy without
following the RMBC format. It’s a game changer!”

Stefan Georgi dresses like an 85-year-old retired mob boss who lives on a golf course . . . AND
he’s one of the best copywriters (and best copywriting TEACHERS) I’ve ever met. Honestly, I’m
EMBARRASSED by how much I’ve learned from studying his stuff and voraciously consuming his
daily emails (though I got the REALLY good stuff by getting him super drunk in Mexico and
promising we could play laser tag together if he just gave up the goods.) Learn from him
before he reads this testimonial and his head gets so big that he floats off into space to
share his copywriting wisdom with a cold and desperate universe.”

The following is for any marketer who has ever stared at a blank white page and felt overwhelmed, anxious, or
afraid…

Along with those who gets stuck in the middle of a sales letter, or struggles with procrastination, imposter
syndrome and self-doubt.

It’s for freelance copywriters, business owners, employees and anyone else who makes a living through sales and
persuasion…

And if you read the following words in their entirety…

I’m confident this will change your life.

And inside this letter I’m going to share what I believe to be the best copywriting system ever created.

It’s something I first developed back in 2014…

So I could pump out an unheard of 12 long-form sales letters per month for a single client (making them 9
figures in the process)…

I’ve used this copywriting system to launch dozens of 7, 8, and 9 figure sales funnels…

It’s a simple, four-step method that eliminates all of the mystery, anxiety, and headaches from writing
copy…

Something that allows you to begin consistently producing better copy, in dramatically less time…

And because this system is so templated, logical, and easy-to-follow…

It’s a game-changer for beginner, intermediate, and advanced copywriters alike.

While this system is something that anyone can use to dramatically improve their copywriting FAST…

Until now, it’s only been available to a small handful of elite marketers:

Right now, as you read these words…

You’re going to be able to get your hands on this system for a fraction of that price.

And I still worry that this letter might piss some of my high-level mastermind members off…

I’m going to remove this page in less time than it takes to say “Lost Opportunity.”

So please, do yourself a favor and read every word on this page in its entirety…

While it’s still online.

“I’ve been through every copywriting system and course in existence in the last 15 years – from
Kennedy to Jon Benson to Clayton Makepeace – but the results Stefan’s RMBC Method produces
blows everything else away. It’s truly that powerful. 80% of the offers Stefan writes end up
working on cold traffic. Even good copywriters can barely hit 30-40%. He’s batting 80%. But
the craziest part is that his system is replicable for copywriters at any level. I’ve seen it
firsthand in our Copy Accelerator group. People come in with mediocre copy and within two
months of following RMBC, they’re writing stuff that’s scaling on Facebook. RMBC just flat out
works. And it’s easy to understand. I really can’t recommend it enough.”

“Most copywriting teachers are only good at selling one thing: copywriting courses. Stefan, on
the other hand, is out there doing it – writing winners that bring in big dollars in many
different markets. If you're serious about writing high-converting copy, I suggest you devour
everything he puts out.”

The second he walked me through his RMBC method I knew I had found the holy grail in
copywriting. It was like someone had taken all of the best principles of copy and finally put
it into an incredibly clear step by step system that just pulled high level copy out of
you.

Since then we’ve gone 6 for 6 on writing offers that scale massively and profitable day one on
cold traffic thanks to The RMBC Method….

And I won’t work with a copywriter unless he or she follows Stefan’s RMBC method either. In
fact, we train everyone in house on that method exclusively.”

Like I mentioned a second ago, my name is Stefan Georgi…

And I’m widely considered to be one of the top 5 active copywriters in the world.

I’ve written more winning sales letters in the past few years than most A Listers write in a lifetime…

In fact, at the time of me writing this, which is April 16th, 2020…

Along with how you reach a billion…

Which is a landmark I should achieve this year.

It feels pretty good to share those numbers with you…

But the reason it feels so good isn’t because I enjoy bragging…

Rather it’s because I’m really freaking proud of what I’ve been able to accomplish in my career…

Especially when you consider the fact that…

I had six other trailer mates…

Plus, I had an actual roommate too (shout out to Arza!)…

And fun fact – the septic tank for the trailer was constantly malfunctioning…

So when you went to the bathroom, it usually just got dumped outside of the trailer.

I know, that’s pretty gross…

And yet, here’s the funny thing…

That time in the double-wide trailer was one of the happiest of my life.

I was working at a place called The Outdoor School…

And every weekday, from 5 am in the morning until 10 pm at night…

I’d be outside teaching children about science and nature…

Or lifeguarding, kayaking, hiking, and stargazing with the kids…

Or clearing trails and tending to animals on the property (including a Zebra).

Not only was I ridiculously tan back then…

But I was also in the best shape of my life…

You could find me playing guitar, writing fiction, exploring the Hill Country, or heading into Austin to swim
at Barton Springs then party it up in the night.

I was really, truly content…

And I thought that maybe being an outdoor, nature-loving-dude was my true calling.

But then in May of 2011 I got the phone call that changed everything.

That’s the news I got from my mom…

And I’ll never forget the way my stomach dropped when I heard those words (I have the same feeling right now,
as I’m repeating them to you).

After that phone call, things changed in a hurry.

I finished the last few weeks at The Outdoor School…

But the moment the “semester” was over…

I rushed back home to San Diego…

To be with my sister, mom, and dad.

I got back to San Diego at the start of June, 2011…

My dad passed away in October, 2011…

And what took place during those five months in between…

Was pretty tough and brutal…

Although I’m glad I went through it…

Because it meant I got to be there for my dad at the end of his life.

Then about six weeks after my dad passed…

I took a trip to Las Vegas to blow off some steam and try to decompress…

And on the last day of that trip…

The girl’s name is Laura…

And today she’s my wife…

She was just a beautiful girl who got seated at the same poker table as me…

And who I really wanted to talk to.

So when someone at the table asked Laura what she did for a living…

And she replied “I’m a writer”…

I immediately jumped in with “what kind of writer?”

Laura replied that she was a copywriter…

And while I pretended to know exactly what that meant…

Underneath the table I was using my iPhone 1 to Google “what’s a copywriter”…

Seriously, that’s how it happened…

And even after I took an outside sales job in South Florida a few months later…

And Laura came with me, and we started living together…

I still didn’t really know what a copywriter was or what they did…

So after a month or two in that sales job…

Something in my brain clicked…

Note that I didn’t say “I’m going to be a copywriter!”…

I asked her if she thought I could…

Because I honestly had no idea…

Copywriting was so foreign to me at the time.

Well fortunately Laura said “yeah!”…

So that night I wrote my first Sales Letter…

Which was basically a glorified Warrior Forum post…

Then I put up the post, had a beer, and went to bed…

And the next morning when I woke up…

That’s right, two people had bought my offer…

It was the first time I’d ever made money online…

And I’d literally made it in my sleep…

So yeah, I was instantly hooked.

I had visions of writing from anywhere in the world:

Jungles in Costa Rica….

I could taste a life with no bosses, no set hours, no corporate B.S…

It felt like I’d become the master of my own destiny, and that nothing could hold me back.

What I quickly learned is that while yes, getting paid to write is indeed amazing…

Life as a freelancer can be HARD.

I ended up in this total feast or famine cycle…

Where one day I’d get two new clients and feel on top of the world…

Then I’d hit a two-week drought – usually at the worst time possible…

And be scared shitless that I wouldn’t be able to pay the rent.

From 2012 into 2013 I must have sold my Xbox to Game Stop at least 4 times…

I’d sell it when times were rough…

Buy a new one when things seemed to be looking up…

Then hit another drought and have to sell it again.

I pawned musical instruments too…

I took random content and blogging jobs on Upwork (Elance at the time)…

And really, I had to hustle my butt off just to make ends meet.

I was smart enough to “model off” other people’s successful sales copy…

A practice that’s also known as swiping, and that I continue to do to this day…

Yet I’d still find myself procrastinating and putting off the copy gigs I had…

Because I didn’t really know where to start…

Or sometimes I’d write a few pages of really inspired copy…

Only to find myself stuck, with no idea where to go next.

Even after I finished my sales copy and sent it to my client…

I’d be worried sick that maybe they’d hate it…

Or that it wouldn’t perform well, and they’d never hire me again.

Maybe you can relate to some of what I’m saying…

Maybe you’re a freelancer who is going through these sorts of things right now…

Or maybe you’re a business owner, and the copy in your ads and funnels is inconsistent at best…

And you wish you could just crack the code and start scaling your business.

Well if any of that sounds uncomfortably familiar then definitely keep reading…

Because the best part is coming up…

The part where I have the big realization that changes everything…

And the part where I end up creating the most automatic, easy-to-follow, and proven copywriting system on the
planet…

The same system that I’m going to be sharing with you today…

And that could put an end to your copy-related uncertainty, anxiety, and procrastination for good.

The big turning point for me came in late 2013…

When I got hired off Warrior Forum by a guy named Yi.

And told me to just make sure the copy was really good.

Besides paying me double my asking price though…

Yi also told me he was available to chat about the project at any point…

Meaning I could bounce ideas off of him, share progress, and make sure I was on the right track.

Now usually when a client wants to “check in” with you regularly…

It really means they want to micromanage you, and your life is about to suck…

But considering Yi had just given me more money that anyone had given me for pretty much anything ever…

I figured I should probably take him up on his offer…

Because working with Yi forever changed both my copy, and my life.

And those subsections always go in roughly the same order.

So Yi said that rather than focusing on the big picture…

I should just focus on one section at a time…

And it would make the writing process less overwhelming for me.

To help drive his point home…

Yi showed me several winning sales letters in the vertical I was writing for…

And he also shared several sales letters in verticals that seemed totally unrelated…

Like health, survival, dating, Biz-Opp, financial, real estate, SaaS, and coaching.

Yi told me to go through each of those letters…

To see if I could find any similarities in their structure.

And to my utter surprise…

Pretty much all of these letters followed the exact same pattern…

They all had the same sections, in the same order…

And this was a crazy “aha” moment for me…

Because for the first time ever…

I realized that, when it comes to writing great sales copy…

You don’t need to be a brilliant artist…

You just needed to “paint-by-the-numbers”…

And your copy will consistently turn out pretty good.

And in the months that followed…

Yi continued hiring me for project-after-project…

He continued to train and teach me along the way too.

Thanks to Yi I learned about Big Ideas…

What makes a great Headline…

Yi was also the first person to introduce me to the idea of a ‘unique mechanism’ in an offer…

And if you don’t know what a “unique mechanism” is…

Here’s how I explain it to people:

The unique mechanism explains the real reason why your prospect has failed to get their desired outcome in
the past…

Along with how your product will allow them to achieve that desired outcome in the future.

But Unique Mechanisms are one of the most important parts of your sales copy…

Even though a lot of copywriters overlook them…

To the detriment of themselves and the businesses they serve.

I’ll explain why that’s the case in a few minutes…

My copywriting skills grew exponentially better in just a few short months…

And it was a really magical time for me in my career.

It felt like I was finally playing the game at the highest level…

And I have to tell you…

Being able to consistently write sales letters, creatives, advertorials, and more…

And KNOW that the stuff I was creating would convert much more often than it bombed…

That gave me a ton of confidence in my life.

So yeah, things were going good…

And because I was producing numerous winning promos and campaigns for Yi and his partners…

Which was super awesome except…

I say that kind of tongue-and-cheek, but not fully…

The one thing about Yi that I haven’t told you yet…

Is that since he thought all sales copy is formulaic…

In his head, he believed a great sales letter could be written in a single day.

So whenever I told Yi it would take me 14 days to write an 8,000 word sales letter…

His face would scrunch up into a scowl…

He’d let out this exasperated laugh…

And then he’d say: “come on man, you can write that in three days!”

But Yi really believed this was true…

And because Yi was so convinced I should be pumping out sales letters like one-man-printing-press…

He and his partners created an absolutely wild bonus structure for me…

Where the more sales letters I wrote in a single month…

The more money I’d get paid.

Here’s what the bonus structured looked like:

This meant that in a perfect month I had the chance to:

Which was like Oprah Money to me back then…

And the moment Yi proposed this bonus structure to me…

I felt a gritty resolve in my gut to hit it…

Because I realized that if I could actually rise to this challenge…

I would truly, transform my life.

Except here’s the thing…

And even more importantly…

How do you make sure they’re all really, really good (Yi wasn’t running a
charity here, they needed to perform)?

That’s the puzzle I set out to solve in early fall of 2014…

It seemed pretty obvious that I’d need to have a systematic approach if I was going to do this…

And it had to be an assembly line process…

Where I built each sales letter piece-by-piece…

With precision and rhythm…

Or I’d never reach this ridiculous, but ultra-lucrative goal.

I needed to understand the market I was selling too…

But not in just some broad, bland sense…

I needed to get inside the prospect’s mind…

To learn how they think…how they act…how they talk…

And I needed to mentally become the prospect while I was writing…

Otherwise I knew my copy would never truly connect with them.

So that was one aspect of research…

Because in terms of research…

I also needed to understand what solutions for the prospect’s pain point already existed…

And what the prospect liked, and hated, about those existing solutions…

Otherwise I’d never be able to differentiate between the product I was selling…

And what the prospect had used in the past.

Total I came up with a list of 22 research questions that I needed to answer…

And I realized that when it came to finding the answers to those questions…

There were really only two places that I tended to go:

Forums are amazing because they let you “spy” in on private conversations that your prospects are
having…

You get to hear their stories, learn their struggles, and discover their hopes and dreams…

Plus, you get to know their language patterns and see how they think and talk.

That’s really all about product differentiation.

The best way to use Amazon for research…

Is to do a search for products that solve the same pain point as what you’re selling….

Then, for each of the most popular products…

Go through the 5 Star Reviews, and the 1 Star Reviews…

To see what your prospects loves about them, and what they hate.

Cool, so Research was step one…

When I thought about it…

See, once I understood who my prospect was…

What their experiences had been like…

And what kind of solutions they’d tried in the past…

I needed to differentiate what I was selling them…

From any other stuff they’d previously tried…

And that’s what a good Unique Mechanism does:

It explains the REAL reason the prospect has failed to reach their desired outcome in the past…

Then it shows them the REAL way to fix their pain point going forward…

And this solution always happens to be tied to whatever product or service you’re selling.

The reason Unique mechanisms are so vital is because they create a paradigm shift…

They get a prospect who may have tried numerous other products unsuccessfully…

To feel less jaded and more empowered…

And that’s vital if we want them to say yes to whatever you’re selling.

And then the third step was kind of a weird one at first…

But it ended up being one of the most valuable of the entire process.

And it came about after realizing that before I could start writing a killer sales letter…

There was a set of about 12 questions that I needed to be able to easily answer…

Otherwise I would get stuck at some point in my copy.

These questions included ones like:

Along with several others vital ones that I don’t have time to go into here…

And what I figured out…

Is that if I took the time to answer these questions in more detail during my pre-writing phase…

Then when it came time to actually write the sales letter…

I’d already have big chunks of my copy done…

Which would ultimately save me a ton of time.

Funnily enough, that was actually the easiest part…

Is because as I’ve already mentioned…

All sales letters have basically the same structure…

Which meant if I just followed a templatized approach when writing my copy…

Then I’d be in good shape too.

So I outlined what the major sections of a sales letter are:

Then for each of those sections…

I broke them down into smaller bullet points – 53 in total…

And after I’d finished creating my in-depth outline…

I found that I had this beautiful, follow-along checklist…

And that if I just went through each bullet in the outline, in order…

It would be pretty much impossible not to create a well put together sales letter.

And while these steps might sound like they’re a lot of work…

When I took my RMBC Method and tested it out on my first sales letter…

I was blown away by how fast and easy the copywriting process became:

And because so many of the sections of my sales letter had already been written during those parts…

I was able to write an 8,000 word sales letter in about sixteen hours…

And I remember thinking…

It was a damn good sales letter…

And the reason why that letter was so damn good…

Is because this RMBC Method forced me to check all of the boxes and make sure nothing major was left out.

And in the months that followed…

Not only did I repeatedly hit my goal of 12 sales letters per month…

And become fairly “rich” for the first time in my life…

But those letters I wrote for Yi became some of the most successful health offers in direct response
history…

And from that point on things started happening really fast:

In April of 2018 I did a small, invite-only workshop where I taught my RMBC Method to 55 of the world’s
best marketers…

And at the end of the two-day workshop they gave me a spontaneous, several-minute-long standing ovation…

Because they were so blown away by how powerful this RMBC Method really is…

And they realized that using this copywriting system was going to change everything for their business.

And in 2019, I partnered with Justin Goff to start Copy Accelerator, a high-end mentorship program where
we teach our members how to create winning sales copy using RMBC.

As I’m writing this to you…

And when it was time to do our member renewals in late February of 2020…

Virtually every single member signed on for another year…

And while I am insanely proud of these accomplishments…

What makes me even happier…

Is seeing how the RMBC Method has now impacted the lives of so many friends and strangers alike.

Since I first started sharing this method with a select-group of people back in 2018…

And the more I’ve watched people from all walks of life WIN thanks to my RMBC Method…

The more motivated I’ve become to get it into the hands of as many people as humanly possible.

I’m at a point in my career now where I’m less about money, and more about giving back…

And sharing my RMBC Method with others…

So they can thrive in their businesses and their lives…

It makes me feel really damn good…

Which is why today, on this page only…

I want to do something I’ve never done before…

By offering to personally mentor you on my breakthrough copywriting system.

(The product is digital and the images are for visualization only.)

“The list of working, active copywriters who I believe are worth learning from is very short.
Without a doubt, Stefan is one of them and his RMBC course proves it. If this doesn't make you
a better copywriter, nothing will.”

“I used to use a primitive ‘template’ for writing my sales pages, but after going through
Stefan’s course, I finally had a refined and tested process I could rely upon to help me and
my clients make exponentially more money.

I never imagined just how much proper research could dial in my copy! This part alone was
game-changing for me…

Using Stefan’s RMBC Method I’ve saved hours of back and forth with clients wanting changes. It
helped me speak directly to my prospects and I was able to start implementing Stefan’s
approach almost instantly.

My confidence in my writing has dramatically increased watching my copy practically write
itself!

If you’re serious about learning the proper way to write copy or you need to leapfrog to the
next level, this course will do it.”

“The RMBC Method removes all confusion when it comes to writing copy that converts.

I used to struggle to put together sales letters because I didn’t know what to research or how
to research it. And I didn’t feel like using those big, long, complicated research docs people
are throwing around.

Stefan’s RMBC Method is truly unique and EFFECTIVE.

A big thing most people miss out on is the fact that having a unique mechanism is crucial to
copy that converts.

Stefan has a very unique approach to a two part mechanism, which I’d never heard before – and
it’s extraordinarily simple and effective.

Not only that, he takes all the guesswork out of writing good copy.

Having The RMBC Method is like having Stefan looking over your shoulder as you’re writing and
giving you world class feedback on how to make your copy better.”

“It’s rare for a copywriter of Stefan Georgi’s caliber to share their copy secrets while
they’re still actively using them. Usually if top copywriters share anything, they’ll share
basic and generic information…all designed to help you, but not make you a threat to them. But
Stefan has shared his full copy system that is responsible for not only his own continued
success, but the success of countless other ace copywriters. If you want to accelerate your
career as a copywriter and earn serious money from your skills quickly, then Stefan’s RMBC
Method is a game changer.”

“If you want to write quickly, without ‘overthinking’ every step, and be able to churn out one
hit after another…whether that’s a direct response sales letter, VSL, email, or an
advertorial…then you need to use Stefan’s RMBC Method.

My advertorial writing went from an all-day ‘overthinking’ session to an easy-breezy 2 hours of
writing including the research.

It works. It’s easy. And it removes the ‘procrastination’ feeling that normally creeps in…

It’ll even make you live longer because you won’t be as stressed worrying about how to write
your next campaign.

You know what I’m saying is true so just buy the damn thing. You’ll be grateful you did.”

RMBC stands for Research, Mechanism, Brief, and Copy…

And inside The RMBC Method…

You’re given my entire RMBC copywriting system…

In crystal-clear, step-by-step, detail.

It’s a training program that’s LOADED with over-the-shoulder videos where I am:

The heart of the system is 10 powerful modules…

And I’ll go ahead and share what each of those modules includes right now…

That way you can see exactly what you’re getting with The RMBC Method.

This module includes a video overview of how RMBC works…

Shows you how to use The RMBC Method for best results…

And includes all of the core documents from RMBC in a nice little printable booklet form too.

This module is really just the appetizer that whets your appetite…

But as soon as it’s done…

That’s when the real feast begins.

I walk you through each of the 22 research questions I ask in the “R” phase of RMBC…

Telling you why I ask those questions…

And showing you the best way to answer them.

Then after that initial walkthrough video…

Where you get FOUR over-the-shoulder videos of me, and some of the best marketers in the world,
performing Research in real-time.

In the first example, I tackle the Research for a weight loss offer…

And I end up finding a really amazing forum thread…

Where this woman is journaling out her entire weight loss journey for the world to see…

So I show you how to take what she’s writing…

Pull out the most important parts…

Then use those parts them to answer several of the most important Research questions in a matter of
minutes.

And that’s just the first example…

Inside Module #2: Research you get 3 more over-the-shoulder training videos in several unique
niches, including:

In this module I take you on a detailed walkthrough of what the Unique Mechanism is…

And why you should ALWAYS divide it into two parts.

Then we go right into over-the-shoulder breakdowns…

And I breakdown the unique mechanisms for three different offers:

The best part about this module…

Is that I’m not just showing you what these mechanisms are…

We’re dissecting how they’re written too…

That way, when it comes time to craft your next unique mechanism…

You can just model off of what you already know works and save yourself a ton of time.

Inside this module you get a detailed video breakdown of each of the 12 questions I ask in the brief…

Then just like with the other modules we’ve discussed thus far…

We jump right into examples including:

A video breakdown of the brief for Gary Bencivenga’s Olive Oil Letter.

I reverse engineered the letter to create a brief for it. I love this example because it
shows how to make olive oil sexy. Plus the reverse engineering thing is actually a great copy hack,
and I explain why inside this video.

A video breakdown of the brief for a highly unique Biz Opp Offer I wrote.

I’ve never shared this one with the public before, but it’s one of my favorite offers I
ever created for two big reasons: 1) The punch-in-the-gut story, and 2) the testable proof. We go over
both of those things in this video.

And an over-the-shoulder video of me actually WRITING Brief for a weight loss offer

I take the Weight Loss Research I did in Module #2 and turn it into a full brief. This
one should be a huge game-changer for you, because watching me do it in real time can help you to
master Briefs very quickly.

Once you’ve done your research, come up with your unique mechanism, and created your brief…

It’s finally time to write your Copy!

That’s what this module is all about…

Inside you get a full video walkthrough of my entire Sales Copy Outline – the big sections and the 53
sub-bullets…

Then I explain why each of those bullets is included in the place that it is…

And I even compose a sales letter verbally, on-the-spot, by going through the outline line-by-line…

Which is a killer hack that can cut your writing time by up to 90% (I explain why in the video).

Then after that initial walkthrough…

You get video breakdowns for THREE of my high-performing sales letters.

For each breakdown I have the sales letter up on one half of the screen…

And my outline up on the other half…

Then we go through the letter line-by-line…

To see exactly how it follows the outline…

Along with the places where I’ve made modifications and tweaks (and why I made those decisions).

Plus my friend Jeremy Reeves even gets into the action in Module #5 too…

By doing a FOURTH copy breakdown…

This one for a new health offer he recently wrote that’s scaling like bonkers on cold traffic.

And I could have just stopped right there…

And RMBC would have been one of the best copywriting trainings every created…

Because with this methodology alone…

You drastically reduce the time it takes you to write sales letters…

And you have a proven framework that makes every single sales letter you write significantly better too.

That’s pretty damn priceless, right?

When it came time to create The RMBC Method training system…

I wanted to make sure this program was as turnkey as possible…

And give you EVERYTHING you need to dramatically up-level your copywriting skills across the board…

In as little time as possible…

So I kept going like a man possessed…

And I think you’re going to be really happy I did…

When you see what’s inside Modules #6-10.

Fascinations are also sometimes referred to as “curiosity bullets”…

They can be used in the lead of your copy, in ad creatives, in headlines, or when selling a product…

And honestly, aside from creating The RMBC Method…

Mastering fascinations was the most important thing I ever did to improve my copywriting.

That’s why I’ve included an entire module on Fascinations in The RMBC Method, where I…

Without a killer lead, your copy is dead in the water…

So I knew I HAD to do an entire module on writing leads…

Where I provided an in-depth video breakdown of 6 Different Leads I’ve written in the following niches:

For each of these leads, I show you exactly why I made the decisions I did…

Along with what I think I could have done better in hindsight…

Which is equally important…

Because I want to make sure you avoid mistakes I’ve made in the past.

Now I just said that without a good lead your copy is dead in the water…

But without a good headline…

Your copy never even makes it off the shore.

It doesn’t matter if your focus is…

Writing killer headlines is CRUCIAL to your success…

So adding an entire training on Headlines to The RMBC Method was a total no-brainer.

I give you my 7 Step Checklist for writing killer headlines…

And you’ll see why the more boxes you “check” off this list…

The better your headlines will become.

Then, after we’ve gone through the 7 Step Checklist…

I walk you through example-after-example…

Where we dissect many of the greatest copy headlines of all time…

Showing you WHY those headlines are so good…

And HOW you can model off of them…

To create killer headlines of your own.

The truth is, writing great subject lines doesn’t have to be that hard…

And I’ll prove it to you in Module #9.

First you’ll get my “Subject Line Matrix”…

Which is a “plug and play” excel spreadsheet…

Where you pull out phrases and themes from the copy you’re writing subject lines for…

Plug them into the spreadsheet…

Then connect the dots to create killer new subject lines and headlines in a matter of minutes.

Then I even include an over-the-shoulder video of me using the Subject Line Matrix in “real
time”…

That way you can copy what I do…

And never suffer from subject line block again.

I can’t believe I’m sharing this one in The RMBC Method…

Up until now, it’s always been one of my secret weapons…

Something that’s made me, and my clients, millions of extra dollars…

And here’s why it’s so damn powerful:

The AOV Money Close is a templated approach to writing the ending of your sales letter…

Where you just add in a few key lines, in a few key places…

And you increase your Average Order Value by 20% or more.

The AOV Money Close works anytime you’re selling more than one product or package…

So it’s killer for health supplement offers…

But also tiered “levels” or different “packages”…

That way you can see exactly what it looks like in action…

And just swipe the crap out of these closes in the future…

To skyrocket the AOVs of your own offers.

Because this truly is the most comprehensive…

And systematic copywriting program that’s ever been created…

Something that will change the way you approach writing copy, and the success you have, starting the very
moment you get inside.

I reallllllly should have just stopped here and called the training system a finished
masterpiece…

I kept going, and decided to include…

And yet I’ve decided to include them as bonuses inside The RMBC Method today.

I want this to be the most comprehensive copywriting training system you’ll ever see…

And that means making sure I leave ZERO stones unturned.

So here’s the rundown of what you get in each of these bonus modules:

A little over a year ago…

I decided to film myself using the RMBC Method for a new sales letter I was doing for a client.

So I turned on Camtasia and captured myself doing the Research, Mechanism, and Brief…

Then I recorded myself writing the actual sales letter too…

And in addition to that…

I also took the time to walk the viewer through each section I’d written to explain every single major decision
I made.

The result is nothing short of a copywriting “masterclass”…

Where you get to watch “over-the-shoulder” as one of the world’s best copywriters creates a new promotion from
start to finish…

If you don’t know Heath, he’s one of the best copywriters working today…

He’s also a member of my Copy Accelerator Mastermind…

And he happens to specialize in writing high-converting Advertorials…

Which is why I begged Heath to do this bonus module for The RMBC Method.

In this module Heath breaks down his entire Advertorial Writing Process, including:

Then Heath goes a step further, and actually shows you several of his best Advertorials…

That way, by the time you’re finished with this module…

You’ll never struggle with how (or what) to write for your Advertorials again.

I made this module because so many people get tripped up on the “Big Idea” in sales copy…

When they don’t have to be all that complicated.

Which is why inside Big Ideas Explained:

No joke, I could have made this one its own course…

Charged a fortune for it…

And people would have been throwing money at me like I was the only stripper working in
Tampa on Super Bowl weekend.

Inside this bonus module…

I film myself going through the creation of the Unique Mechanism in the health niche from start to finish…

And you get to see how I…

Inside this Bonus Module I even show you how I match the new Unique Mechanism I’ve found
to specific ingredients…

And what’s really cool…

Is that this process work regardless of if you already have an ingredient list…

Or you need to come up with the list yourself.

Mike Buontempo was actually one of the first people to hire me off Warrior Forum back in 2012…

And that’s pretty nutty to think about…

Because today he’s a proud member of Copy Accelerator.

Mike also happens to be one of the best Media Buyers in our industry:

And inside Bonus #5: Writing Facebook Ads…

Mike shares his detailed process for crafting killer ads that work on Facebook and other major traffic
sources…

Then he walks you through several of his most successful ads…

Dissecting exactly why he wrote them the way he did…

Along with why they worked on such a massive level.

Some people think my Copy Outline only applies to long-form sales letters…

But that’s absolutely not true.

Even short 3-to-5-minute video scripts follow the same structure as my outline…

So in this module I take you through two mini sales letters:

And I show you exactly how both these cripts follow the Copy Outline…

Plus, how you model off of them to make sure your mini sales copy hits hard and converts.

“If there’s one ‘magical pill’ in copywriting, it’s Stefan’s RMBC Method.

It not only cuts your writing time by 90% of what it was before…

But it empowers you to systematically write high converting promos that work on cold
traffic.

I can go as far as saying that I can clearly see a before RMBC Method…and an after RMBC Method
in my copy.

In fact, my businesses are thriving and I’ve never been so confident in my skills as I am right
now. A big part of the reason why is thanks to his method.

Honestly, if I were Stefan I would have never shared it – and I’d simply have kept it as my
secret weapon to produce multimillion dollar promos like clockwork, forever.

Luckily for me and everybody else, Stefan is much more altruistic and generous than myself,
lol.”

What I realized is that I was “accidentally” using this proven outline.

Now I use it for every letter I do and not only can I write full sales letters in 3-4 days…I’m
getting winners way more consistently.

In fact, I just wrote a new letter recently where I forgot to follow it, and it just didn’t
feel right. So I went back and redid it based on The RMBC Method and not only did it ‘feel’
more powerful…

It worked well enough that I’m consistently getting 2-2.5x ROI on paid email drops. I’m now in
the process of fully rolling this offer out and expect it to be a multimillion-dollar funnel
this year!”

“Stefan’s RMBC Method has made me more money than any other copywriting system by far. Once I
started using this method, I was finally able to crack several new cold traffic sources. That
helped me to skyrocket my company’s revenue. The method is super simple to understand and
deploy and the results speak for themselves. No wonder Stefan has had so many cold traffic
winners!”

“I’ve been in several masterminds. Taken every course and read every book I could find on
writing effective sales copy. Stefan takes the things I found confusing and puts them in
order. In fact, he has put the whole process of writing sales copy in an order that makes it
easy to execute. Don’t just get Stefan’s program, use it and see your bank account fill up
quickly from anywhere in the world you choose to be.”

So put all of this together…

And it’s easy to see why getting inside The RMBC Method feels like what would happen if…

Except that analogy actually kind of sucks…

Because magic tricks are super freaking-hard…

And when you use The RMBC Method…

Pumping out wallet-opening, attention-grabbing copy is pretty damn easy.

Even as you’re reading this…

A small handful of freelancers are using The RMBC Method to charge clients 2x, 3x, or even 5x what
they used to…

And they are getting virtually zero resistance to those higher rates…

Because their copy keeps converting like hotcakes.

Meanwhile, an elite group of entrepreneurs are leveraging The RMBC Method as a secret weapon in
their business…

By giving it to their in-house copywriters and watching as their funnels convert at double, even triple what
they used to.

And no matter which camp you fall into…

Freelancer, business owner, or employee…

It should be pretty clear why, if you’re selling products or services online…

There’s simply nothing else like it…

No other course, book, or mentorship has produced anything close to the results that The RMBC Method has…

And this is a program that accelerates your time to copywriting mastery dramaticaly…

Shortening the learning curve by 80% or more…

While giving you a concrete, actionable system that you can begin to easily follow on Day 1.

And it’s money they’re happy to spend…

Because the ROI is just undeniable.

And yet while in the past…

Getting your hands on The RMBC Method would have cost you more money than most people pay for a brand-new
car…

You’re going to get it at a fraction of the price.

It sounds like bullshit, I know…

I’m blessed to be at a place in my life where money isn’t a huge motivating factor…

And when I ask myself what my truest, deepest “Why” is…

The reason WHY I get out of bed in the morning…

The answer I keep coming back to is that…

I want to show people that there’s a better way to achieve their dreams.

I know it sounds hokey but here’s the thing…

9 years ago I was living in a double wide trailer in Texas…

Then my dad suddenly got sick and died…

And when that happened…

My life could have gone in a thousand different directions, many of which would have been pretty damn ugly.

Instead I randomly decided to take a trip to Vegas…

Randomly got an itch to play poker…

Randomly chose to play at Caesar’s palace over the dozens of other card rooms…

Then Laura randomly happened to be in Vegas, playing poker at the same time, at the same
casino, and she gets seated at the same card table…

And that’s the only reason I even discovered what copywriting was.

And then fast forward two years…

To when a random guy named Yi…

Hires me off a random marketing forum…

And randomly pays me double my rate…

Then randomly decides to mentor me for the next two years.

So without Yi, I don’t know if ever would have gotten really, truly good at copy.

If not for both Laura and Yi…

I’m probably not here writing this letter to you today…

And when I think about all of that…

It fills me with such overwhelming gratitude…

And such a burning desire to pay it forward…

That I feel like I MUST mentor you…

Just like Laura and Yi mentored me.

Well the most efficient way I know to provide that mentorship…

Is to get The RMBC Method into your hands…

Because once you have it…

You’ll instantly eliminate all of the confusion and frustration that stems from writing copy…

And you’ll have a comprehensive, proven copywriting system that is so easy-to-follow…

That you can begin writing killer sales copy again-and-again…

But continuing on for the rest of your life.

I don’t know if you’re ever going to write 12 Sales Letters per month like I did…

But honestly, with The RMBC Method you really could…

And regardless of whether you want to use this system to:

And because of all this…

The fact that The RMBC Method is my opportunity to change your life…

Just like Laura and Yi changed mine…

Even though that’s 10% of what my mastermind members pay.

Instead, right now, and on this page only…

You can get the ENTIRE system…

The 10 main modules covering Research, Mechanisms, Briefs, Copy, Fascinations, Leads, Headlines, Subject Lines,
and my AOV Money Close…

Plus the SIX ridiculous bonus modules…

To get started now, simply click the button below…

And you’ll then be taken to my secure and encrypted checkout page…

Where you’ll complete your order.

(The product is digital and the images are for visualization only.)

For your security, all orders are processed on a secured
server.

“Before RMBC, my head was always awash with half a dozen different sales letter structures and
approaches. This meant tons of wasted time, plus a bunch of blind spots that sabotaged my
copy.

Since learning RMBC from Stefan, it’s focused, streamlined, and simplified the entire process
for me.

Plus, I’ve cut my writing time AT LEAST in half, which means more projects and more money.

It’s basically doubled my up-front income and given a big beautiful boost to my royalty income
as well.

Because every good copywriter knows that feeling where you just “nail” a sales letter. When all
the right words fire out of your fingertips…and the whole thing just flows effortlessly, from
headline to close…

Well…instead of relying on “inspiration” to create those magic moments, RMBC gives you a
systematic process for hitting that sweet spot…nearly every single time.

It produces better copy, faster, with less struggle.

Hell, just the “Mechanism” portion alone will help you write more winners right out of the
gate.”

The moment your order is complete…

You get instant access to The RMBC Method…

The videos that go with them…

The transcripts for those videos…

The scripts, templates, and documents…

Here’s how that works…

Once you’ve invested in The RMBC Method…

You’ll be sent a link to join a private, member’s only Facebook Group…

Where you can ask any questions about the trainings and modules…

And either me, or an A List Copywriter I’ve personally trained on RMBC…

Will immediately answer those questions and set you on the right path.

The reason I’ve decided to include this…

Is because even though The RMBC Method is so well organized…

And gives you such an easy-to-follow, templated approach to producing winning sales copy…

I also know that people are always going to have questions…

So if any part of the training is EVER even the slightest bit unclear to you…

Or even if you just want confirmation that you’re picking up what I’m putting down…

Just post your question in the Private FB Group…

Or someone from my team who has been extensively trained in The RMBC Method…

Will help clear things up for you right away.

I’m only personally committing to answering questions in the FB Group for the first 30 days…

After that, I’m going to hand over the reins to my team members…

Which means if you want the chance to interact with me directly…

Then it’s essential that you go ahead and say “YES” to The RMBC Method right now.

(The product is digital and the images are for visualization only.)

For your security, all orders are processed on a secured
server.

“The RMBC Method is hands down the most effective, fastest way to write high converting sales
pages that work. Simply follow it from top-to-bottom every time and you can’t help but write a
winner…every time! Thanks so much Stefan!”

“RMBC gives you the structure and flow required to bang out winning promos on demand. It’s like
a fast-track to confidence when writing copy. After years of ‘winging’ my writing process, I
finally have clarity when approaching ANY new project, in any niche. After replacing my
process with RMBC I cut my writing time in half, allowing me to double my personal income from
copywriting without working a minute more (I actually work a lot less if I’m honest).”

“I used to dread sitting down to write copy for my business. The thought of the blank page made
me push it down the to do list time and time again, which caused me a lot of stress because I
know it’s one of the most important levers to fuel growth in a business. RMBC has given me the
framework to consistently write high converting copy without the ‘fear’ of a blank page. Thank
you!”

While I’m absolutely positive that this is going to be the most comprehensive, easy-to-use copywriting system you’ve ever discovered….

Something that transforms your writing and helps you create more income and opportunities in your life…

I also understand that there are lots of fast-talkers out there. And that talk is cheap, while seeing
is believing. 

That’s why you get a full 60 days to go through all the modules and decide if The RMBC Method is
right for you. If it is, then perfect.

But if it’s not, then no hard feelings. Just email support, and we’ll refund your entire
investment with no questions asked. 

This means there’s no risk on your end at all…

And if that even if you’re just mildly curious about RMBC – you might as well invest in it today, that way you can go through the modules and decide if it’s a good fit for you.

Right now, you have the chance to get The RMBC Method for yourself and…

And you can experience first-hand just how fun life is when…

That’s certainly the choice I would make if I were you…

But it’s not your only option.

You could also choose not to invest in The RMBC Method right now…

And to let your life continue on exactly as it currently is.

If you make that decision, more power to you…

I’m not going to sit here and say that if you don’t get The RMBC Method today…

Your life will be a never-ending shitstorm…

Because frankly I don’t know you…

And maybe your life is already pretty freaking sweet.

It actually doesn’t matter because…

Regardless of where you find yourself standing right now…

The RMBC Method is the map that gets you to where you want to go next.

I know that’s how it was for me…

I’m so grateful for that fact…

And I’m grateful that I was able to share The RMBC Method with you today.

(The product is digital and the images are for visualization only.)

For your security, all orders are processed on a secured
server.

“Before RMBC I was always terrified of making a mess in my sales letters. I didn’t always know
the “micro-steps” to keep my copy flowing well through each transition.

That may sound like Greek to people outside of copy. But I know other writers feel me.

Today I’m becoming a master of transitions and can improve my writing flow with ease…which
means I no longer freak out about long-form copy.

Thank you, Stefan! Thank you, RMBC!”

“Before RMBC, I didn’t really have any clear direction when it came to my copy. Sure, I hadn’t
been writing for all that long, but I’d studied other sales copy, mechanisms, templates, and
the like. And yet I was still all over the place.

Having used RMBC for 12 months now, I actually know what I’m doing from start to finish.
Particularly with my research and mechanism. From there it’s way easier for me to fit
everything into place.

Plus, I’m using the same approach to go into funnels that are already working…spot where things
can be tightened up…and then knocking it outta’ the park for my clients (I literally doubled
conversions on one funnel doing this).”

“Stefan’s RMBC Method takes the fear and unknown out of writing copy. Structure and direction
can be hard to come by, especially if you’re trying to do it on your own. Sure you can swipe
and try to stich copy together but you’re not sure how it’s going to do.

RMBC is bar none the quickest way to write winning copy. A fast track to commanding higher
pricing. To putting out winners that increase your credibility. And it makes it so you can do
all of it consistently. You know why you’re takin the time to research, how to do it so that
you’re ready for the next step. The Mechanism becomes that much easier. It puts you in the
mindset to do everything with purpose so you’re not wasting any time. Dissecting everything
down so that writing the actual copy is not only the easiest part but practically done for
you.”

“Before RMBC, I had structures that I knew worked for email copy, but nothing truly
systematized for long form sales copy.

I knew the pieces that had to be in place, but getting things right every time, without
headaches, was often frustrating.

Now, with RMBC, nothing is left to chance when it comes to writing a sales letter.

Because of it, the entire process is clear, simple, and turns out winning copy time after
time.

Not only does it take SIGNIFICANTLY less time to write a sales letter, but the copy is better
too.

If you’re a copywriter, you need to be using RMBC, period.”

“Before RMBC, I was a decent writer. But I had no consistency, no confidence, writing took way
too long, and it was super stressful. By following Stefan’s four simple steps — Research,
Mechanism, Brief, Copy — I’ve been able to cut my writing time by at least half on every
project (and usually by a lot more.) My writing is leaps and bounds better. And I’ve gained a
lot of confidence because I know I’m following a proven method to write winning sales
letters.

And having that system to follow takes the stress out of writing a promo. When you put it all
together — faster writing, better writing, more confidence, less stress — that’s a
copywriter’s wet dream. I can’t recommend working with Stefan enough in any capacity. If you
have any doubts about working with Stefan, feel free to reach out to me. I’m happy to connect
and chat about it.”

“Stefan is one of the very best copywriters I know and that’s saying a lot. He’s helped me and
my team improve our conversions dramatically, and we look forward to continuing to learn from
Stefan in the coming years.”

RMBC stands for Research, Mechanism, Brief, and Copy.

It’s a four-step copywriting process I developed back in 2014 so I could pump out 12 sales letters per
month.

The reason The RMBC Method is so important is because it provides a systematized, step-by-step approach to
writing sales copy.

By doing Research, you understand you gain a strong understanding of your prospect, the language they use,
their pain points, and what solutions they’ve tried in the past.

With the Mechanism, you’re able to explain to the prospect why they failed to get results in the past, and how
they can succeed in the future.

With the Brief, you end up writing several pieces of the sales letter, but in bite-sized chunks.

And with Copy, you have a follow-along template for producing high-converting sales letters
again-and-again.

Pretty much anyone who makes a living by selling things…

But the two biggest markets I’m “going after” here are freelance copywriters and business owners.

For Freelance writers, using this system allows you to start charging dramatically higher rates. The reason why
is that with RMBC, your copy becomes a lot stronger and converts at a higher clip. Clients are happy to pay
for that.

For Business Owners, there are multiple reasons why you should want access to The RMBC Method. First of all,
the better you understand killer sales copy, the more it benefits your business. Now you can evaluate the copy
your team or contractors are writing, or you can confidently make tweaks to existing copy in your funnels. And
if you have in-house copywriters on your team, training them on The RMBC Method will be one of the highest ROI
Investments you make all year.

The RMBC Method was originally created to help me write long-form sales letters. But as you’ll see inside the
program – this system applies to virtually every type of copy.

The reason why is because no matter what you’re selling, or how you’re selling it…

You first need to understand your prospects, their pain points, and the solutions they’ve tried in the past
(Research).

You also need to be able to differentiate what you’re selling them today, from what they’ve used previously.
And you need to do that in a way that’s wildly convincing (Mechanism).

Then you’ll need to answer several other questions in your marketing, including the background story on the
product and how it was created (Brief).

Then finally it’ll come time to write the Copy.

Even if you’re just doing a short eComm landing page, or a FB Ad, you’ll still pull several elements from my
Sales Copy outline.

And don’t forget all of the additional modules in The RMBC Method…

Because this program covers everything from writing Advertorials and FB Ads…

To crafting killer headlines and writing better fascinations – two subjects that apply pretty universally to
sales copy.

(The product is digital and the images are for visualization only.)

Inside The RMBC Method…

You’re given my entire RMBC copywriting system…

In crystal-clear, step-by-step, detail.

It’s a training program that’s LOADED with over-the-shoulder videos where I am:

The heart of the system is 10 powerful modules, and here’s what they are:

And if that weren’t enough…

The RMBC Method also comes with SIX ridiculously valuable Bonus Modules:

This part is totally the “scarcity” part…

Where I’m telling you it’s urgent to get The RMBC Method today while it’s still online…

So you buy today, instead of putting it off until tomorrow.

In this section, I’ve got to tell you that this website could be taken down at any time…

And that’s pretty standard copywriting stuff…

The reason for this “scarcity” here…

Is because I’m really not sure how my mastermind members are going to react to this page or offer…

Yet you’re getting the whole program today, for 1/30th of the normal cost…

If my mastermind members are too pissed about this…

Then I really will take this page down and stop offer The RMBC Method to the public.

My goal is that The RMBC Method is the most crystal-clear, easy-to-follow copywriting training system ever
presented to the market.

With that being said though…

If you do have any questions, or if anything is unclear…

I’ve created a Private Facebook Group for buyers of The RMBC Method.

In that Facebook Group you can ask any questions about the course or the system…

And either me, or a master copywriter who has been trained in The RMBC Method will answer for you.

I did this so that you can invest in The RMBC Method today in total confidence…

And know that you’ll never get lost or become confused…

Because me and my team will with you the entire time…

Helping to guide you along the path to copy greatness.

Yep. Your investment in The RMBC Method comes with a 60 Day, 100% Money Back Guarantee. 

This means right now, you can get inside The RMBC Method and start going through the modules without any
financial risk.

I’m wildly confident that this copywriting system is going to change your life forever…

Because there’s nothing else like it in existence…

And what I’ve created is essentially an A-Z Masterclass in copywriting

Something that covers EVERY aspect of copy that’s needed to increase conversions, write faster, and get
more wins.

But if you don’t love The RMBC Method for any reason…

Simply call or email my support team…

And we’ll refund your entire investment with no questions asked.

So all the risk is on me here…

And you get to try out The RMBC Method and see if it’s the right fit for you!

Just click the button you see below right now, and then complete the order form on the next page.

After you do that, you’ll have instant access to the members area…

Where you’ll be able to immediately begin going through each module.

This means that in a matter of a few short minutes from now…

You could already be on your way to mastering RMBC…

And changing your copy, and your life, in the process!

Just click the button you see below right now, and then complete the order form on the next page.

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The RMBC Method is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days of receipt you are not satisfied with Wake Up Lean™, you can request a refund by sending an email to the address given inside the product and we will immediately refund your entire purchase price, with no questions asked.